The Come Back Effect releases on July 31. This book will guide church and business leaders to help a first-time guest return again and again. Through an engaging, story-driven approach, we explain how service and hospitality are two different things, show how Jesus practiced hospitality, and invite leaders to develop and implement changes that lead to repeat guest experiences and, eventually, to sustained growth.
And as any good leader of a hotel, a store, a restaurant, or a church knows, the key to getting guests to come back is not actually the rooms, the product, the sermon, or the food itself; it's how guests feel when they're there. This book can help you and your team get to where you and your guests want to be.
WHAT PEOPLE ARE SAYING ABOUT THE COME BACK EFFECT
I’m not sure most churches, or businesses for that matter, pay close enough attention to the power of hospitality in ministry and business. Jason and Jonathan provide leaders a great framework for creating amazing experiences for first time and returning guests!
Tyler Reagin, President, Catalyst
How do we take the best knowledge from companies like hotels and restaurants and bring that excellence to the church? I’m excited to see this conversation in the church. Jason and Jonathan give us the tools to create loving, welcoming environments that draw people to the love of Christ.
Cheryl Bachelder, Former CEO, Popeyes Louisiana Kitchen Inc. and Author of Dare to Serve
This is one of the best books I’ve read when it comes to guest experience and hospitality at a church. Reading through this book made me think of different ways to train my volunteers and how they see and engage with our guests.
Rommel Manio, Church Experience Pastor, Saddleback Church
To get a guest to come back to your church or business, providing care and delivering excellence are critical in every experience. Jason and Jonathan help you do both with personal stories and practical steps anyone can do. This is a book you need to read.
Horst Schulze, CEO, Capella Hotel Group and Founding President and Former COO, The Ritz-Carlton Group
Service comes from a manual, hospitality comes from the heart. In ‘The Come Back Effect’, Jason and Jonathan unpack how gracious hospitality and generosity of spirit will lead to a powerful, lasting relationship between people and your church or business.
Kirk Kinsell, Former President and CEO, Loews Hotels and Former President (Americas), Intercontinental Hotels Group
Hospitality is in simplest form, the loving of strangers. This book takes a deep look into showing what this looks like. Read and prepare for impact.
Dr. Johnny Hunt, Senior Pastor, First Baptist Church Woodstock
Every single person in ministry needs to read The Come Back Effect. This book will help you go further, faster. Read this book - and watch your ministry go to the next level.
Luis Martinez-Soto, Volunteer Development Director, Lakewood Church
It’s easy to be become disconnected from what it’s like to be a guest. Jason and Jonathan have written an inspiring and helpful book that puts us back in the shoes of our guests and reminds us what matters most. This book is not just for your greeters; it will empower your entire team to create a dynamic weekend experience at church. I will be referencing and recommending this book often.
Brandon Stewart, Director, Team Church Conference
Jason Young and Jonathan Malm have written an important book for anyone hoping to grow their church, expand their ministry, or strengthen their business. In The Come Back Effect, they give the reader practical ways to create a healthy and thriving culture.
Craig Groeschel, Pastor, Life.Church and author of Divine Direction: 7 Decisions That Will Change Your Life
The environment we create for our guests, team members and regular attendees speaks to the focus and heart of the organization. Jason and Jonathan clearly articulate, in a practical manner, a framework that ensures everything communicates a loving embrace for all who open the doors.
Paul Bowers, President and CEO, Georgia Power
Truett Cathy taught me, 'Hospitality is cheap, but it pays great dividends.' Creating a culture of hospitality is vital for our restaurants and any team that wants to fulfill its purpose. Jason and Jonathan provide a powerful guide to help you to create a culture! My hope is this book impacts you at a heart level where it not only effects how you serve on Sunday, but everyday!
Chris Darley, Owner/Operator, Chick-fil-A, Atlanta, Georgia