The come back Effect
The Come Back Effect will guide church and business leaders to help a first-time guest return again and again. Through an engaging, story-driven approach, we explain how service and hospitality are two different things and invite leaders to develop and implement changes that lead to repeat guest experiences and, eventually, to sustained growth.
And as any good leader of a hotel, a store, a restaurant, or a church knows, the key to getting guests to come back is not actually the rooms, the product, the sermon, or the food itself; it's how guests feel when they're there. This book can help you and your team get to where you and your guests want to be.