The come back Effect

The Come Back Effect will guide church and business leaders to help a first-time guest return again and again. Through an engaging, story-driven approach, we explain how service and hospitality are two different things and invite leaders to develop and implement changes that lead to repeat guest experiences and, eventually, to sustained growth.

And as any good leader of a hotel, a store, a restaurant, or a church knows, the key to getting guests to come back is not actually the rooms, the product, the sermon, or the food itself; it's how guests feel when they're there. This book can help you and your team get to where you and your guests want to be.



I’m not sure most churches, or businesses for that matter, pay close enough attention to the power of hospitality in ministry and business. Jason and Jonathan provide leaders a great framework for creating amazing experiences for first time and returning guests!
— Tyler Reagin, Author and Former President, Catalyst

How do we take the best knowledge from companies like hotels and restaurants and bring that excellence to the church? I’m excited to see this conversation in the church. Jason and Jonathan give us the tools to create loving, welcoming environments that draw people to the love of Christ.
— Cheryl Bachelder, Former CEO, Popeyes Louisiana Kitchen Inc. and Author of Dare to Serve

This is one of the best books I’ve read when it comes to guest experience and hospitality at a church. Reading through this book made me think of different ways to train my volunteers and how they see and engage with our guests.
— Rommel Manio, Church Experience Pastor, Saddleback Church

To get a guest to come back to your church or business, providing care and delivering excellence are critical in every experience. Jason and Jonathan help you do both with personal stories and practical steps anyone can do. This is a book you need to read.
— Horst Schulze, CEO, Capella Hotel Group and Founding President and Former COO, The Ritz-Carlton Group

Jason Young and Jonathan Malm have written an important book for anyone hoping to grow their church, expand their ministry, or strengthen their business. In The Come Back Effect, they give the reader practical ways to create a healthy and thriving culture.
— Craig Groeschel, Senior Pastor, Life.Church and author of Divine Direction: 7 Decisions That Will Change Your Life

The environment we create for our guests, team members and regular attendees speaks to the focus and heart of the organization. Jason and Jonathan clearly articulate, in a practical manner, a framework that ensures everything communicates a loving embrace for all who open the doors.
— Paul Bowers, President and CEO, Georgia Power

Jason and Jonathan provide a powerful guide to help you to create a culture! My hope is this book impacts you at a heart level where it not only effects how you serve on Sunday, but everyday!
— Chris Darley, Owner/Operator, Chick-fil-A, Atlanta, Georgia