When you order something online, what is the standard auto response email that you receive? Probably the same automated response that I receive, which typically goes like this:
Enter Derek Sivers, Founder of CD Baby, the largest independent seller of music on the web with $100 million in sales from 150,000 musicians to 2 million buyers.
When he first built CD Baby, Sivers decided to rethink the standard automated response and thus created his own in twenty minutes. His email response reads:
Surprise & Delight! Indeed a very small change can make people remember YOU!