Best Email Ever

When you order something online, what is the standard auto response email that you receive? Probably the same automated response that I receive, which typically goes like this:

Your item has shipped today. Thank you for your business. If you have any questions, please contact us.

Enter Derek Sivers, Founder of CD Baby, the largest independent seller of music on the web with $100 million in sales from 150,000 musicians to 2 million buyers.

When he first built CD Baby, Sivers decided to rethink the standard automated response and thus created his own in twenty minutes. His email response reads:

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as ‘Customer of the Year.’ We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!

Surprise & Delight! Indeed a very small change can make people remember YOU!