My colleague (www.jasonjeong.com) and I spent some time with Ben Arment (www.benarment.com) from Catalyst (www.catalystspace.com) yesterday. We were picking his brain about some projects we are working on. He challenged us to rethink the demographic and brand. He said ours was too safe, not edgy enough, and catered to a group we actually were not trying to reach.
I got to thinking last night that if we could take time out of our busy days, we might come up with better ideas. If we took the time to collaborate with others, we might come up with better ideas. If we took the time to humble ourselves and learn, we might come up with better ideas. Those ideas could then be explored and executed. I am thankful for my friend, Jason Jeong , who is a great collaborator.
Ben mentioned to us the creative edge of Mike Foster. If you do not know, Mike’s mind developed www.xxxchurch.com, Love Takes Balls, and Deadly Viper Assassins.
I am embracing Ben’s challenge to think, rethink, collaborate, learn, serve, and explore for a more effective execution.
Related posts:
